Thursday, December 18, 2008

A Viral Marketing Strategy

For the past two Halloweens in SL, I have worn a collar rigged to give out candy if you click on it. This leads me to a question: have designers tried rigging hair, shoes, and other attachable objects to give out demos and landmarks? The script is easy and free, and it is simply a matter of boxing the demo and landmark together. While you wouldn't want to put it in every copy of every hair you sell because of lag issues, why wouldn't you rig your own personal hair this way, or the things worn by your customer service reps? I see it going something like this:

Person: "I love the hair you have on!"

Hair Designer: "Thank you. You can click it if you want and get a demo and landmark."

Person: "Thank you so much!"

How easy is that? The potential drawback is that I'm not sure about the ins and outs of transferring objects which contain no transfer items however--is this possible?

Now what's the flaw in my viral marketing plan? And has this been tried before?

2 comments:

Sasy Scarborough said...

loved that your collar did that, so much so i made a script to do the same and actually have it in one of my ankle pouchettes not only does it give notecard but goes to my blog lol

xox Sasy xox

Nikita Weymann said...

I have actually done this. I added a LM giver to the coffee mug on my wearable desk (no longer L$1). But I have no way of knowing whether it's borne any fruit.

Love the blog, by the way. :) I got here via a link to your freebie culture analysis on NWN.